Saturday Night Live

Overview

We updated Saturday Night Live's digital branding to improve readability and freshen the look for Season 44. The previous branding by Pentagram used a glitch effect on Druk, which worked beautifully on the opening montage made for TV, but was diffcult to read on digital posts. As a solution, I created new text and photo treatments that have higher contrast ratios and can stay evergreen as the TV branding changes. I led the project and made brand guidelines.