A Little Late with Lilly Singh
Working on A Little Late was an exciting project because our team got to build the show's digital identity from the ground up. Without any key art or logo, I led design and art direction based on heavy research of Lilly’s fanbase and Lilly’s one request of wanting her show to convey disruption of late-night television. The chosen direction was inspired by the internet and television PSAs. I made the style guide and graphics below.
Photoshop, Illustrator, InDesign, After Effects
Launching this show was a massive team effort and couldn’t have been done without the help of: Sean Gresens (Sr. Art Director), Maria Torres (Social/Design), Misako Envela (Social), and Blake Juras (Design Intern).