A Little Late with Lilly Singh

Overview

Working on A Little Late was an exciting project because our team built the digital identity from the ground up. With a short timeframe and no key art or logo, I led design based on analysis of Lilly’s fanbase and social accounts. The chosen direction conveys Lilly as a disruptor of late-night television.

Tools Used

Photoshop, Illustrator, InDesign, After Effects

Quote Art
Instagram Highlight Icons

Launching this show was a massive team effort and couldn’t have been done without the help of: Sean Gresens (Sr. Art Director), Maria Torres (Social/Design), Misako Envela (Social), and Blake Juras (Design Intern).